Decided to throw together a few questions I've been getting about my pomade... Here are a few of those answered.
What does it smell like?
The scent is gunpowder. If you like a masculine woodsy smell of pine and fresh forest then you will love this . When it comes to my hair products I have never been fond sweet smelling scents or ones that are too strong and over power my cologne of choice which is what led Apothecary 87 and I to gunpowder.
Is it water or oil based?
It is oil based but will not leave your hair greasy. The Clay makes it so it maintains a nice medium and workable hold.
Where can I get the stuff?
Apothecary 87 is based in the UK and can be found at many barbershops there but it is quickly being picked up in U.S. by retailers all over so check locally. You can always order from Apothecary 87's website and they ship quickly worldwide.
What length should my hair be for the best results?
Works best with short to medium length hair.
How strong is the hold?
Medium but won't leave your hair shiny as it is matte finish so it doesn't harden like gel or hairspray.
Hope this helps. Cheers.
- Photography by Gilbert Pereda.
For a long time I've been dealing with the frustration of finding the perfect hair product. Everything I used I would find that it was either too greasy or there was not enough hold, or it would make my hair extremely shiny etc. so when Apothecary87 came to me they were very adamant that I was involved in the creation process which I knew was the sign of something great. We started testing sample after sample and then it would go back to the lab in which this went on for well over a year until we got it right. LOCK, STOCKE and BARREL is it... When it was decided on what the scent was to be we knew it had to make a statement and be something that had never been done before so we pulled the trigger and got gunpowder... Available now at www.apothecary87.co.uk