Decided to throw together a few questions I've been getting about my pomade... Here are a few of those answered.
What does it smell like?
The scent is gunpowder. If you like a masculine woodsy smell of pine and fresh forest then you will love this . When it comes to my hair products I have never been fond sweet smelling scents or ones that are too strong and over power my cologne of choice which is what led Apothecary 87 and I to gunpowder.
Is it water or oil based?
It is oil based but will not leave your hair greasy. The Clay makes it so it maintains a nice medium and workable hold.
Where can I get the stuff?
Apothecary 87 is based in the UK and can be found at many barbershops there but it is quickly being picked up in U.S. by retailers all over so check locally. You can always order from Apothecary 87's website and they ship quickly worldwide.
What length should my hair be for the best results?
Works best with short to medium length hair.
How strong is the hold?
Medium but won't leave your hair shiny as it is matte finish so it doesn't harden like gel or hairspray.
Hope this helps. Cheers.
- Photography by Gilbert Pereda.