NORMAN RUSSELL. A brand with a rich American history that is noticed from the moment you see the attention to detail in every thread. I was introduced to Kortney Hastin (Founder/Owner) by my friend Luke Ditella (Insta/Twitter -@LukeDitella) and just briefly we discussed his product which I was not familiar with at the time. Kortney later on extended an invite to see the Norman Russell Showroom and needless to say I was more than impressed. A True craftsman at his trade...
What have you found to be the one thing that sets you apart in your craft from some of the others trying to accomplish what you have?
I think the main thing I have going for me is the story of the brand. People, especially guys, seem to have a great connection with the story. There's a lot of brands out there that are designing and selling product just to design and sell product. I get that, but I wanted a deeper meaning with my brand. There's a reason behind every design I create. There's a reason for every wash that I develop. There's a reason why I only create 270 pieces of denim per fit/wash. I want my customer to have a connection with the brand. As well as let them know that it is limited product. They are a part of something small and wonderful. That they are a branch off of the Norman Russell tree.
I know we discussed your highest quality denim that you have available right now, but may see a black denim release? If so any rough time frame for us to be looking for it?
I know you like your black denim Levi, hahaha! And YES, I will be releasing a black denim, as well as a grey denim for Fall15. They will be available to the public somewhere around September. Hold tight!
The Willis II (Chambray) handmade button down is the best quality shirt I have ever owned... I wear it on my motorcycle to ride as well as the day to day. What is the history behind this shirt and where did the name originate?
The Willis II is named after my Grandfather George Willis (aka Dub or Dubber) from my Mom's side. Like most of our grandfathers, My Grandfather was a hard working man. He chucked hay, I still have his old hay forks, as well as drove truck. He was also a member of General MacArthur's Honor Guard in the Army. I wanted to design a shirt that represented my grandfather for who he was and how he lived his day to day. I think the Willis II shirt immolates that in every way. From the pen pocket to the single shoulder epaulette. The only thing missing is that it is not made from Hickory Stripe. My grandpa loved his hickory striped overalls haha!
Thanks Kortney! Find more on the story and get your threads at NormanRussell.com...
*Photos from Norman Russell lookbook.